A love/hate relationship exists with A-B for most drinkers in this city. Anheuser-Busch has a long brewing heritage, and it is impossible to live in St. Louis and not feel their dominance. A-B Inbev is the leading global brewer, is one of the world’s top 5 consumer product companies, and ranks number one or two in most of the world’s beer markets. A-B is obviously doing something right, and many of our blue-collar friends won’t drink anything but Bud.
Conversely, many of our beer geek friends won’t touch any of A-B’s industrial products. A-B represents big business. Its focus is on profits, not beer. The marketing machine drives the demand, and as D. Boon said, “Psychological methods to sell should be destroyed.”
Regardless of where one falls in this debate, the A-B tour is worth seeing. On display is 150 years of St. Louis brewing history. The architecture of the old buildings is beautiful. The massiveness of the operation is impressive and overwhelming. And of course, there’s free fresh beer at the end of the tour, a must see.